Luminar is a program for professional photo processing, an alternative to Adobe Lightroom. Earlier the program worked only on Mac, version Luminar 2018 for the first time became available for Windows.
The new logo symbolically displays 3 elements: photos, layers and filters, located inside the isometric box.
We introduced Luminar as a functional "box" solution.
The user of the program can use a library of artificial intelligence filters and presets to handle the photo. It opens up the possibilities to simply and intuitively create complex effects for the images.
We have paid special attention to the fact that the logo will be used as an application icon: it should attract attention and be easy to remember. Luminar entered the selection of favorite apps on the App Store immediately after the release with the new logo.
We retained Luminar's recognition for current users by using the basic shades of the previous version of the logo, which we transferred to the corporate gradient
For writing Luminar and the 2018 descriptor, we selected the pure geometric grotesque Gilroy in the Bold inscription.
In maintaining the logo style, we developed a set of icons. They are used on the site and talk about the additional features of Luminar.